Amélie Courant
Before coaching, I sold B2B, negotiated and brought teams on board.
After more than 15 years in large companies (American Express, Korian, Yves Rocher, Renault) designing and rolling out sales and marketing strategies, I now help entrepreneurs, business leaders and their teams perform better and fully own their value.
My background
15 years in business
From Renault to American Express, via UniCredit, Yves Rocher and Korian, I spent 15 years at the heart of sales performance in large companies.
- Key account negotiationAt American Express, where I stayed for 10 years, I negotiated international contracts and managed a portfolio of key accounts (Fnac, SNCF, Hugo Boss, Veepee…) representing over €600M in annual business volume.
- Leading sales teamsI trained and led sales teams, at Korian and with American Express partner banks.
- Sales and marketing strategyI designed and rolled out strategies to win new clients and grow revenue.
Demanding environments, with ambitious targets to hit.
Independent since 2023
I support entrepreneurs, business leaders and sales teams through business coaching and leadership coaching. I am also a business coach at Envi, the sales school co-founded by Catherine Barba, and at Better Founder.
Lecturer in leading business schools
I teach at Audencia (Nantes) and on the Data for Business master's programme at Albert School x Mines Paris PSL. My favourite topics: neuroscience and business, AI and digital strategy, sales and marketing strategy.
Over 250 hours of teaching so far, and always the same pleasure: designing creative learning formats that make concepts simple and keep the audience engaged.
What sets me apart
Most coaches have never had a sales target. Most sales directors are not trained in coaching. I wear both hats.
This lets me work both on processes (method, pipeline, indicators) and on what happens in people's heads (blocks, posture, confidence) because performance is played out on both sides.
My extra touch? Attentive listening and contagious energy.
Training and certifications
- PCC, Professional Certified CoachInternational Coaching Federation, 2026
- ICF-accredited professional coach training (level 2)Coaching Ways, 2024
- Certificate in Leadership ExcellenceHarvard and American Express, 2018
- Complex negotiation master classAgence des Négociateurs, 2014
- Master's in management (DESMA)Grenoble École de Management
Between Paris and Cape Town
My family and I have lived in Cape Town for more than 5 years. I care deeply about women's place in entrepreneurship, which is why I created BRILLER™, a programme dedicated to them. In my free time, I dance, surf and practise yoga.